EIGHT LESSONS FROM MĀRA LIEPLAPA: LEARNING BY DOING

From a small Latvian village to 23 countries worldwide – Māra Lieplapa’s (CEO of PLŪKT and Novatore Club member) entrepreneurship journey is a story of bold vision, sustainable innovation, and courageous global expansion. She has navigated the hurdles of export, created

alliances across continents, and transformed a passion for nature into a thriving global business.

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Here are the key lessons Māra shares on what it truly takes to grow a business across borders and why thinking globally from day one can change the trajectory of your business.

Surround yourself with the right people

There is an old saying in business: If you are the smartest person in the room, you are in the wrong room. The most resilient and fast-growing companies are built by people who surround themselves with those who know more, see differently, and are unafraid to challenge assumptions.

Ambition is yours to own, culture is yours to build

As an entrepreneur, it is tempting to expect that your team will share the same passion, drive, and personal sacrifice that you bring to your vision. In reality, this is rarely the case – nor should it be. Your role is to inspire, lead, and set the direction, while recognising that employees have their own goals, rhythms, and boundaries. This awareness not only protects your energy, it also fosters a healthier, more sustainable working culture.

Maintain the beginner’s mindset

Not knowing everything is an advantage. As a beginner, you spot opportunities and question assumptions in ways that seasoned professionals no longer do. Ask questions, reflect on the answers, and keep that fresh perspective alive even as you gain experience.

Share both – the load and the glory

The belief that you must do everything yourself to be recognised is a trap. No one is waiting to hand out medals for exhaustion. Instead, find fellow travelers who share your vision and with whom you can keep a faster pace and go farther. The open slots in Māra Lieplapa’s mastermind group are exactly that kind of space, where you can specifically talk about export, exchange strategies and navigate challenges together. Secure your place – apply today!

Think global from day one

Regardless of how small your business may be, build and design as if you were already competing with the world’s most successful brands. Imagine your product on the same shelf as the global leaders in your sector – what would it take to belong there? For many Latvian companies, thinking globally from day one is not optional, it is essential.

Be the face of your brand

As an entrepreneur, you are the living embodiment of your company. The line between you and your business is thin, if it exists at all. Decide early whether you are comfortable with that visibility and ready to carry it everywhere you go. It is a powerful tool – everyday conversations can serve your company’s interests if you use them wisely.

Learn from everywhere

Māra’s early years with PLŪKT were filled with study and observation: Dragon’s Den, Shark Tank, TED Talks, and countless books and podcasts. She recommends The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga for personal growth and The Financial Feminist podcast with Tori Dunlap for empowering financial literacy, especially for women. Exposure to great ideas and examples sharpens your skills and confidence.

Act, learn, repeat

Entrepreneurship is never a straight path. Every attempt, whether it works or fails, is a step forward. The courage to act is what separates dreamers from achievers.

About Māra Lieplapa’s mastermind group on export

If expanding into new markets is part of your vision, now may be the perfect moment to take that leap in the company of peers who understand the challenges and opportunities of going global. Māra Lieplapa’s Export Mastermind group offers entrepreneurs and business leaders a space to exchange strategies, gain clarity, and hold each other accountable. It is a place where your beginner’s questions and your boldest ambitions are both welcome. Take the step towards thinking, acting, and succeeding globally – apply now!